What is Aliexpress?
As internet usage continues to rise more and more consumers are shopping online for new products and better prices. This has led to an increase in international ecommerce as people look beyond their own country’s border for that bargain.
With China’s role as “the world’s factory” firmly established, the website Aliexpress is helping consumers buy directly from source at very attractive prices.
A Brief History
Aliexpress was launched by Alibaba Group in 2010 as a B2C platform for Chinese companies to sell to foreigners.
Hangzhou-based Alibaba Group is a huge Chinese ecommerce company which dominates their domestic B2C market with offerings such as Taobao and Tmall. Already very well known for their international B2B platform Alibaba.com, it finally achieved true worldwide recognition when they launched the largest ever IPO in New York in September 2014.
It is the most visited e-commerce website in Russia